At the end of November, the Munich Convention Bureau team attended IBTM Barcelona along with many partners. At the booth, numerous visitors were inspired by the Bavarian lifestyle with a beer garden and Bavarian food.
Munich Convention Bureau and its partners from the Munich MICE industry offered a networking platform that unmistakably conveyed Munich traditions and lifestyle at IBTM. Almost all of the colleagues represented their Bavarian homeland by wearing their traditional costume. What’s more, 18 MICE partners took part, including hotels, event locations, trade fair representatives and PCOs from Munich, the Bavarian capital. All this was well received by the numerous visitors, with many interesting conversations taking place over pretzels and beer. Munich is highly regarded as a MICE destination worldwide – on the one hand, due to the Bavarian culture and, on the other, thanks to the conditions offered for professionally hosted conferences, events, congresses and trade fairs. This high level of appreciation was also reflected in what visitors to the booth had to say:
What do you associate with Munich?
The first thing that comes to my mind when I think about Munich is that it is a very economical and easily accessible city. And for us it’s an ideal place for meetings and incentives. There are direct flights to Munich, the infrastructure is good, and the logistics are what you need.
How important is Munich to you?
Munich is a very popular destination for us at Golden Tours India. We’ve been organizing tours to Munich for more than ten years. For incentives, student groups, exhibitions, and business trips Munich is a travel destination with lots of potential and is also a very budget-friendly destination for our industry partners.
Why do you use the contacts to the Convention Bureau here?
When I meet the Convention Bureau team here at IBTM, I can find out more about future promotions and how we can get support from them for future bookings.
Why are you interested in the Munich offerings at IBTM?
My organization is looking to bring its international delegates to Munich. When I see all the different partners at the booth, I can see how much community Munich has to offer and I can use a nice and relaxed conversation while learning something about the different locations and potential partners.
How do you perceive the Munich delegation here in Barcelona?
My overall impression is that you are friendly, welcoming, very spirited, and I love your traditional dress. Hopefully we'll be able to come to Munich in April 2025 and bring our business meetings there. Munich Convention Bureau is hopefully then a real resource as we have some ideas in terms of planning our event and we need some feedback and guidance.
As a specialist for China, why are you interested in Munich?
Munich, I think, is the heart of Europe and it’s a culturally rich, historical city. We are interested in developing this market. It’s quite new for us, but it's very promising and exciting.
Do you already have a clear idea of what you want to organize in Munich?
There are lots of opportunities that we need to really think about. We hope to have a good partnership with Munich Convention Bureau and that they will help us to find and connect to the right people. And maybe we can organize one event together.
How do you like our offering at IBTM?
I really enjoy visiting the Munich booth at IBTM because I like to sell Munich as a destination to my customers. And of course, it's better to have as much information as possible.
So, you already know Munich?
I’ve visited Munich eight to ten times myself, but I always learn something new here at the booth. We plan a wide variety of events for our customers, and Munich is always a good option thanks to its good connections to other European cities. By visiting the booth, I’ve now got some personal contacts and can get in touch with the Munich Convention Bureau.
